Wichita and St. Louis-based integrated marketing agency Jajo collaborated with the Kansas Humane Society to create a new look for this year’s Woofstock.

KHS wanted a fresh look for the 2017 Woofstock artwork that showcased the excitement that comes with heading to the event. They asked for a 70s look and feel that blended elements of the decade with their brand colors. Jajo provided artwork for several event tactics, including posters, billboards, t-shirts, and direct mail pieces.

Woofstock is the Kansas Humane Society’s largest fundraising event and proceeds go directly to help provide care, compassion and a second chance for over 15,000 pets in the community. More than 10,000 attendees (and their dogs) spend the day enjoying a variety of dog-friendly activities and more than 80 vendors. Attendees can also meet dogs for adoption and let kids participate in a variety of activities.

Learn more about the event at support.kshumane.org.